![]() Starting in the late 1940s, the brothers took to the skies to conduct market research. The brothers had so much cash on hand, and no safe, that they locked half of it in Cleo’s truck and the other half in Leo’s truck. The store sold out its entire stock in two days. opened its first large-format “supermarket” in Riverside in 1948. Younger brother Lavoy joined the business, as did their father Clarence. The year after that they opened a store in Fontana. The following year they opened new stores in Colton and Bloomington. In their second year in business, 1937, the brothers opened a second store, in Redlands. It became the company’s abiding business philosophy. They decided they always would pay cash for everything, never buy on credit, and order and purchase only what they actually needed at he time. The Stater boys never went into debt again. “We cordially invite you to visit the store and get acquainted with `the twins,”‘ the ad said. 18, 1936, set the tone for the folksy, good-neighbor approach that would become a company hallmark. Cleo and twin brother Leo sold everything they had and took out loans to raise the $10,000 needed to buy not only the market but the Davis family home at Yucaipa Boulevard and E Street. In 1936, when Davis decided to retire, he offered to sell the market to his trusted young assistant. Davis Market on West Yucaipa Boulevard.Ĭleo did well, and he worked his way up. He was paid 10 cents an hour to do chores at the little W.A. In the winter of 1931, as the Depression threatened to ruin the family of Clarence and Mary Stater of Yucaipa, eldest son Cleo, 19, dropped out of his last year of high school and took a job to help his parents make ends meet. ![]() It all started with a hardworking high-school dropout. I’ve read my copy cover to cover, and I’ve learned a great deal about the region’s largest employer and sole Fortune 500 company that I never knew before. #STATER BROS LOCATIONS FULL#The new book “A Dream in the Making: Remembering 75 Golden Years” is full of great stories and photos charting the whole history of Stater Bros.Īvailable to the public only for a limited time at the company’s corporate offices in San Bernardino, the hardcover, commemorative volume is a must-have for anyone interested in the life and lore of the Inland Empire. ![]()
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